This is an in-depth article on Adidas Boost Technology explained. The evolution of the Adidas Boost Technology has stretched over several years.
Sneakers More than Athletic Wear
For many years, sneaker culture has been growing in popularity. People no longer purchase shoes solely for athletic purposes.
In today’s world, sneakers are a fashion accessory to match nearly any outfit.
Sneaker brands create footwear that transcends the sporting scene.
Many brands, if not all, produce shoes that are suitable for athletic and casual wear.
Ultimately, sneakers have become a true testament to style.
Generally speaking, people like to look lit and sport the latest kicks.
There’s no reason that sneakers shouldn’t be as comfortable as they are fashionable.
While this concept seems obvious, things haven’t always been this way.
The Genesis of Adidas Boost Technology
Adidas has always been a high-performance sneaker brand. Since the brand’s inception back in the 40s, the “three stripes” has appealed to both athletes and consumers.
However, it has taken many years of advancements for Adidas to move away from the traditional technologies it used on most of its shoes.
For a long time, they seemed to be limited to the world of running shoes.
Adidas heavily relied on their EVA technology while other brands broke boundaries with innovative designs and updated tech.
Nike’s air-centric cushioning technology which debuted in the Air Jordan series, propelled the brand to new heights.
Sure, the German manufacturer (Adidas) created quality shoes, but they were often slighted by their competition’s vastly innovative strategies.
The arrival of BOOST Technology would be the game changer that Adidas so desperately craved.
The world of performance footwear was forever changed and spurred realms of innovation and technological advances which continue to shape the industry as a whole.
The First Adidas Boost Shoe is Born
Since the 2013 release of the first Adidas BOOST shoe known as the “EnergyBOOST”, the demand for Adidas sneakers has been mercurial.
Having released a multitude of colorways, Adidas has managed to bring this running shoe into mainstream fashion.
The brand has successfully proven that both style and functionality can exist in an athletic shoe.
Today they’re constantly working to tweak their products and improve upon BOOST Technology.
Rival Brand Technology
Sporting brands have been turning to space-age science to create high-performance shoes for years.
Generally speaking, we’ve come a long way from the first “cushioned” running sneaker.
Popular brands who’ve used cushioning technology include New Balance and their incorporation of silicone pads in sneakers.
Shortly after, “Fresh Foam” became standard in their running shoes.
Nike’s Air Max series created the cushion effect by trapping special gas in a polyurethane casing. Additionally, they used Spring-like polyurethane materials in the heel section for their SHOX range.
Nike’s Lunarlon used space-age materials to create shoes that feel like you’re floating, or rather walking on the moon.
Reebok introduced their own take on cushion technology with ERS (Energy Return System). Essentially, the ERS is basically plastic cylinders placed in the soles to return energy upon impact.
Reebok also went on to develop the space research inspired Hexalite and DMX innovations. These two advancements consisted of a number of interconnected chambers with air that travels between chambers to support movement.
Although Adidas came late to the game, they proved that they’re capable of competing with other leading brands.
BOOST technology, will allow them to remain a prime footwear option in the sneaker industry.
Who Created Adidas Boost Technology
Adidas worked with the chemical giant BASF to create the thermoplastic polyurethane (TPU) material that compresses under pressure and instantly returns to its original form.
This material is more temperature resistant than anything on the market and is effective at creating high energy returns for runners.
The Adidas Boost Evolution
The first boost sneaker (EnergyBOOST) was fitted with an elastic polyurethane upper to compliment the midsole.
It was the introduction of PureBOOST that took the brand further because of its functional characteristics and style.
PureBOOST became a hit not only with athletes looking for a better performing shoe, but with fashionistas and sneaker enthusiasts.
When world-renowned rapper, Kanye West took to endorsing the sneakers and rocking them on and off the stage, people gravitated towards the line.
Adidas BOOST’s became must-have sneakers.
When the UltraBOOST made its debut in 2015, it was dubbed the world’s best running shoe, featuring a full-length BOOST sole and stylish Primeknit upper.
Adidas Boost in Basketball
Nike Air or Air Jordan’s were once considered the best sneakers for basketball.
Today they’re still some die-hard fans who believe this, however the basketball world has been embracing Adidas Boost shoes.
When the D Rose 5 BOOST was introduced along with Crazylight, the game was forever changed.
Considering the technology and the nature of the sport itself, it is no wonder that the basketball fraternity would take to these shoes.
The brand’s popularity was spurred by the likes of Andrew Wiggins, D Rose, and Dame Lillard.
Boosts Transition into Streetwear
The NMD silhouette allowed the Adidas BOOST to transition into a lifestyle brand.
Designers and pop culture icons have created their own versions of the shoe.
The involvement of popular creatives like Pharrell, Ronnie Fieg, and Nigo have changed the status of the BOOST model into must-have streetwear.
So far, Adidas is the only footwear company producing this patented material.
This has less to do with exclusivity, but more with the fact that there is a limit on how much of the material they can produce.
Adidas BOOST shoes can be hard to get and in some circles, they’ve become collector’s items.
Sneakerheads tend to cop these for their collections, not necessarily because they need better running shoes.
The transition of athletic shoes into high fashion is all but complete.
The sports brand has created a range of silhouettes and styles.
Some of them have landed on runways like the Paris 2017 Fall/Winter collection, a variety of fashion designers.
From that, Yohji Yamamoto took the microcapsule system as inspiration and has gone on to create the brand’s most fashionable versions.
Adidas’ BOOST technology has made a great impact in the athletic industry and the fashion world. in picking up various stylistic influences it has established itself as the brand that defied convention.
It has revolutionized an industry and showed people that you can be comfortable, run better and faster while keeping your swag on.
They’re constantly working to tweak their products and improve upon BOOST Technology.